Bìznes Inform (Apr 2020)
The Investment Attractiveness of Regions as the Basis of the Country’s Sustainable Development
Abstract
The article is aimed at a comprehensive and systematic analyzing the existing theoretical basis for the investment attractiveness of territories and developing practical proposals and recommendations to address the problems of investment attractiveness of Ukraine’s regions in the current conditions. Approaches to defining the economic essence of investment attractiveness are generalized, investment attractiveness is presented as a relative concept, reflecting the opinion of a certain group of investors regarding the proportion of risk level, profitability and value of financial resources in a particular country, region or industry; on the other hand, investment attractiveness is shown as an aggregate of certain objective features, properties, means, opportunities of the economic system, which determines the potential effective consumer demand for investments. Indicators by which it is possible to analyze the level of investment attractiveness are determined. They are combined into three large groups of factors, which on the part of investors are the determining factors for the investment attractiveness of territories. It is defined that investment attractiveness plays an important role in activating investment processes at the regional level in the context of administrative, financial and regulatory decentralization. A high level of investment attractiveness guarantees a stable investment in the country, additional revenues to the State budget, better social environment in the country. It is scientifically based that attracting investment in the region’s economy is a key task in today’s economic environment. It can be rationally solved by increasing the investment attractiveness of Ukraine’s regions for potential investors, where the main task should be to optimize the regulatory, financial and administrative conditions for investment, which determine the choice of the investor regarding a specific object of investment, be it a separate project, an enterprise as a whole, a corporation, a city, a region or a country.
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