BASIC IDEAS OF NEUROLINGUISTIC PROGRAMMING: HOW TO INTERPRET

Abstract

The article describes the linguistic and philosophical framework and conceptual apparatus of neurolinguistic programming as a creative research area in modern humanitarian paradigm. The author determines neurolinguistic programming’s theoretical foundations and its techniques and technologies’ practical use prospects when it comes to developing the essential problems of Suggestive and Communicative Linguistics, discourse studies, Psycholinguistics, Neurolinguistics etc. It is proved that NLP’s novelty and creativity is based on the correct, scientifically justified synthesis of the different humanitarian knowledge branches, what provides a complex understanding of the individual and collective perception of reality as an outcome of a complicated interaction of internal and external factors, concentrated in the communicative interactions and personal reflections, and explicated on the level of verbal and analogue behavior. On top of that, the author emphasizes that the NLP’s theoretical base’s validity stipulates for development of absolutely new and crucial, in the network of the modern science, views concerning verbal and non-verbal communication components in their projection onto the communicative space common semiotics. The author emphasizes the role of the scientists from the Odessa Linguistic School in the development of communicative impact problems.

Keywords

• нейролінгвістичне програмування
• емпатія
• сугестія
• одеська лінгвістична школа