Bìznes Inform (Sep 2022)
Methodical Approaches to the Introduction of Digital Technology of the Logistics System of a Retail Trade Enterprise
Abstract
The purpose of writing this article is to develop methodological approaches to the introduction of digital technology of the logistics system of a retail trade enterprise. For the efficient function of a retail trade enterprise in the context of globalization and transformation, it is necessary to digitalize the processes of logistics activities. The following approaches and principles are proposed: systematic approach, principle of total costs, principle of competitiveness, operational method, principle of optimization, principle of innovation and openness to change. The model of obstacles and factors for the success of digital transformation is considered, because during the digitalization of the processes of the logistics system, retail trade enterprises often face such problems as excessive dependence on physical labor and the use of paper for certain operations, customer service, etc. The analysis of the level of digitalization of logistics systems of retail market entities in Ukraine, also analysis of indicators of the efficiency of logistics cost management by leading companies are carried out; trends and the ratio of transport costs, logistics, sales revenue growth for 2019-2020 at such enterprises as «Silpo-FOOD» LLC and «ATB-MARKET» LLC are observed. The proposed methodological approaches to the introduction of digital technology of the logistics system will allow managers of retail trade enterprises to identify individual ways of improving the efficiency of their own logistics systems, develop and further on implement measures aimed at optimizing costs and time, providing high-quality services in the supply chain of goods to their consumers, and successfully competing in the retail trade market. The proposed methodological approaches to the introduction of digital technology of the logistics system of retail trade enterprises will facilitate the creation of innovative supply chains of goods in the markets in the conditions of the digitalization era.
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