Investigating the Role of Environmental Sensitivity on Employee Pro-Environmental Behavior with Considering the Mediating Role of Social Comparison Nudge and Green Nudge

Abstract

The aim of this study was to determine the effect of environmental sensitivity on , Employee Pro-Environmental Behaviour, considering the role of mediating effect of Social comparison nudge and Green nudge. The purpose of this study is descriptive and survey method. The statistical sample in this study was 189 employees of the environmental organization of Semnan province who were selected randomly. In order to analyze the data, partial least squares method was used. The findings indicate that the instrument of measuring is well-suited and its reliability coefficient is more than 0.7 for all research structures. The results indicate that environmental sensitivity has a positive and significant effect on Employee Pro-Environmental Behaviour. Also the environmental sensitivity has a positive and significant effect on Social comparison nudge and Green nudge. On the other hand, the Social comparison nudge has a negative and significant effect on the Employee Pro-Environmental Behaviour, but the Green nudge has a positive and significant effect on these behaviors. In addition, the Social comparison nudge and Green nudge does not play the role of mediation between environmental sensitivity and Employee Pro-Environmental Behaviour. With notice of ignoring the role and importance of organizational nudges, it can be said that this research has a novel and fresh look at this category, which can lead to the emergence of more nudges to improve and strengthen behaviors in the organizational arena.

Keywords

• environmental sensitivity
• employee pro-environmental behaviour
• social comparison nudge
• green nudge