THE ECONOMIC JUSTIFICATION OF THE RESPONSIBLE BEHAVIOUR OF COMPANIES

Abstract

Within the contemporary economy, we are witnessing the amplification of concerns regarding corporate social responsibility, a very complex issue dealing with trans and interdisciplinary approaches, with contemporary dynamics and pressures occurring as a consequence of the complex effects of the world crisis. The current crisis is a complex one with powerful insertions on economic, financial, social, value, moral and psycho-behavioural level. Therefore, the analysis of corporate social responsibility is not only an attractive and modern theme, but also necessary and of high relevance for Romania, being a real challenge in order to understand the economic and social trends at national and international level, especially under the conditions of an amplified world crisis.

Keywords

• corporate social responsibility
• responsible behaviour
• reputation
• value
• intangible assets
• performance