Invariance of semantics in model of visual image design

Abstract

The urgency of the work is caused by theoretical and practical necessity to study the features of developing visual images, which phenomenon consists in their immediate reality and spatial certainty. The feature of visual texts related to continuity, requires the development of new approaches to learning. The aim of the research is to develop a model for creating a visual image in the design, which allows you to explore the specificity of the visual image, the role of semantics in visual structure selection mode and identifies broadcast channels of a visual signal. Research methods. The author uses the methods of analysis and simulation of semiotic systems. The result of research is a conceptual model for creation of a visual image which reveals the specific character of logical, aesthetic and semantic channels work. The logical channel forms a Bank of images of reality; the aesthetic channel composes images into structure according to the composition laws; the semantic channel controls the operation of the logical and aesthetic channels, determining the choice of facilities and the choice of the structure of their configuration corresponding to semantics and fully transmitting the meanings of the generated (created) visual image-text. On the basis of the model introduced the invariance of semantics in morphogenesis was revealed.

Keywords

• meaning
• model
• semantics
• the visual image
• figurative image
• abstract image