Актуальные проблемы филологии и педагогической лингвистики (Mar 2020)
Ways of competition representation in modern English business discourse
Abstract
The given investigation describes the phenomenon of competition, considered and analyzed by the author as one of the key means of positive vector of agonism in modern English business discourse representation. Various approaches to analyzing the empiric papers to understand the phenomenon of agonism and ways of its representation in the business discourse were used within the investigation. The article also describes the factors determining the choice of linguistic means for competition realization as the essence of business communication. Comprehensive research methods allowed determining which ways of agonism representation on grammar and lexical levels are the most effective for reaching goals. The author underlines that during a process of verbal and cognitive activity of business communication participants their high-priority task is to demonstrate their dominant position. Conducted analysis of the agonism modes of expression and reaching goals shows that the most frequent grammar aspects are Superlative forms of Adjectives and verbs in Present Continuous Tense. The most frequent lexical aspects of agonism representation are lexical items performing achieved success within various activities of the company, frames “first”, “number one”, “the best”, “advantage”, “strength” etc.
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