is presently working as an assistant professor at the Indian Institute of Management Ranchi, in the Marketing Department. His research interests include online consumer behaviour, online consumer reviews, consumer buying behaviour, customer relationship marketing, and impulse buying behaviour. He has published research papers in various journals such as , and . email: [email protected]
Sanjeev Prashar
is a professor at the Indian Institute of Management Raipur India in the area of marketing management. Prior to this, he worked with the Institute of Management Technology (IMT), Ghaziabad as professor in the area of marketing management. His areas of interest are impulse buying, online buying, mall selection, rural marketing, international marketing/exports management, and marketing of services. He has published research papers/case studies in various journals such as Richard Ivey School of Business, Emerald Group Publishing Limited, and . email: [email protected]
Vinita Sahay
is presently the director at the Indian Institute of Management Bodh Gaya. Prior to this assignment, Professor Sahay was at the Indian Institute of Management Raipur, as a Professor in the area of Marketing Management. She has worked with the Institute of Management Technology (IMT), Ghaziabad, as Professor in the area of Marketing Management. Her areas of interest include service marketing, brand management, retailing and supply chain management and customer relationship management. She has published research papers in various journals like ñ Journal of Retail & Leisure Property and International Journal of Retail & Distribution Management. email: [email protected]
