Digital maturity as a critical element development of the media industry

Abstract

The article defines that the social functioning of communication technologies forms the media environment (media space) of a digital society. Organizations that are at high levels of digital maturity are significantly more likely than organizations with lower maturity to achieve high net income and annual revenue growth. Based on the analysis, ten key competencies that are critical for the management of the media industry are identified.

Keywords

• digitalization of the economy
• digital maturity
• media industry
• digital initiative
• media environment
• social monitoring