Promocja szlaków kulinarnych w Polsce w świetle badań ankietowych

Abstract

In recent years, particularly in countries with recognised food and culinary traditions, one could observe a rapid development of culinary trails, which can be considered a type of tourist product. The aim of the paper was to assess the knowledge of this kind of trail among the respondents and to assess forms of promotion of culinary trails. The study included a survey among 206 respondents. Although preliminary due to sample size, the results demonstrated that the respondents had a low awareness of existence of culinary trails on the Polish tourism market and confirmed that appropriate promotion would help to utilise the potential of this tourism product.

Keywords

• regional tourism product
• culinary trail
• promotion