CAMPANIILE MEDIATICE – FORME DE PROMOVARE A MESAJELOR SOCIALE

Abstract

The messages transmitted through the media have value if they are able to perform the social communication functions and if they generate feedback from the public. The potential media campaigns to show solidarity on behalf of the public can be measured by the problems solved within a predeterminated span of time.

Keywords

• : audience, media campaign, social campaign, mass-media institution, social message, solidarity, social value.