On the competitiveness of educational organizations on the markets of corporate training

Abstract

This paper is an attempt to apply a competitive approach to the sphere of corporate training relations. The author explores the ability of analyzing and evaluating the competitiveness of educational organizations on the markets of corporate training programs. The author considers some aspects of the theory of competitiveness applied to the corporate training at universities and other educational organizations.

Keywords

• корпоративное обучение
• рынок корпоративного обучения
• образовательные организации
• конкурентоспособность программ обучения
• предпринимательские структуры
• мультибрендинг вуза
• corporate training
• markets of corporate training
• educational organizations
• competitiveness of training programs
• business structures
• university multi-branding strategy