SCREEN “LANGUAGE” AND SCREEN “SPEECH” IN THE STATIC SCOPE OF THE HETEROGENEOUS TEXTS: DISCRETE UNITS OF THE MOVEMENT CONTINUUM

Abstract

The article describes the content of the screen “language”, which is one of the ways to record the screen text, similar to the writing. The screen “speech” is scrutinized as the contamination of semiotically heterogeneous units in space-time continuum of the screen, as well as its usage in polycode-multimodal texts. The goal of this article is to single out, describe and analyse the screen “language” peculiarities embodied in the screen “speech”. The main bulk of the research is dedicated to the study of the selected material at the level of screenshots without regard to their syntagmatic organization and rhythmic stratification.

Keywords

• polycode-multimodal text
• static scope of the screen
• the screening
• photogram
• seme
• iconic sign