ustainable Branding Foresight of Coastal Destinations (A Case Study: Chabahar Coastal Area)

Abstract

This research was Expertise-Oriented and is conducted with aim of foresight sustainable branding of coastal tourism destinations via an illustrative-analyzing method. This research makes an effort to response this question that what is the best scenario for the sustainable branding of coastal tourism destination? To do so, after extracting and customizing required indexes and propulsions, variables and the relationships among them were checked, key variables were detected and adoption degree of influential and impressive items was extracted. Then deterministic or effective and two-sided variables, risks, objectives, results, exceptions and sustainable branding adjustment variables were extracted and main scenarios authored according to them and architectured in three local, national and international levels. Also, 3 scenarios are presented with topics of “A transition with a reconstruction and improvement approach”, “Medium with a minimalistic retrieval approach” and “Optimal with a maximum retrieval approach”.

Keywords

• foresight
• sustainable branding
• coastal tourism destinations
• chabahar