i-Perception (Nov 2021)

Attractiveness Evaluation and Identity of Self-face: The Effect of Sexual Dimorphism

  • Zhaoyi Li,
  • Xiaofang Lei,
  • Xinze Yan,
  • Zhiguo Hu,
  • Hongyan Liu

DOI
https://doi.org/10.1177/20416695211058799
Journal volume & issue
Vol. 12

Abstract

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The present study aims to explore the influence of masculine/feminine changes on the attractiveness evaluation of one's own face, and examine the relationship of this attractiveness evaluation and the similarities between masculine/feminine faces and original faces. A picture was taken from each participant and considered as his or her original self-face, and a male or female face with an average attractiveness score was adopted as the original other face. Masculinized and feminized transformations of the original faces (self-face, male other face, and female other face) into 100% masculine and feminine faces were produced with morphing software stepping by 2%. Thirty female participants and 30 male participants were asked to complete three tasks, i.e., to “like” or “not like” the original face judgment of a given face compared to the original face, to choose the most attractive face from a morphed facial clip, and to subjectively evaluate the attractiveness and similarity of morphed faces. The results revealed that the acceptable range of masculine/feminine transformation for self-faces was narrower than that for other faces. Furthermore, the attractiveness ratings for masculinized or femininized self-faces were correlated with the similarity scores of the faces with the original self-faces. These findings suggested that attractiveness enhancement of self-face through masculinity/femininity must be within reasonable extent and take into account the similarity between the modified faces and the original self-face.