Investigation of the effect of business intelligence on competitive advantage with the role of mediation of entrepreneurial orientation strategy in Agricultural businesses (Case Study: Saffron planting industry)

Abstract

The purpose of this study was to investigate the effect of business intelligence on competitive advantage with the role of mediation of entrepreneurial orientation strategy in saffron planting. This research was in terms of target type of application and in terms of collecting descriptive-survey information from field studies. The source of the research questionnaire was based on the research of Kasriou and Kouleau (2018). We examined the validity of this questionnaire. Also, to determine the reliability of this study, Alpha Cronbach's Criterion was used. In order to measure the reliability of the questionnaire, 20 questionnaires were distributed to be pre-tested. During this stage, the questions were modified in order to understand and then 89 questionnaires were distributed among the managers of saffron exporting companies and all 89 healthy questionnaires were returned and completely collected. The result of data analysis using SPSS and PPS software was that the entrepreneurial orientation strategy was a partial intermediate variable between the variables of business intelligence and gaining competitive advantage.

Keywords

• business intelligence
• competitive advantage
• entrepreneurial orientation strategy
• saffron planting industry