THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE

Abstract

In an increasingly globalized economic environment, businesses wishing to operate in foreign markets must be familiar with the cultural context of the host country, its rules and the rules of entry. cultural shock between subjects with very different beliefs and values can lead to costly failures. The culture is therefore one of the key aspects to consider in the internationalization strategies. In fact, if cultural difference is well-managed can lead to innovative business practices and sustainable sources of competitive advantage in the opposite case the failure of the operation with the entire business consequences. In the light of contemporary social events, economic and political, the study of Islamic cultural variable for entry of Italian companies in the countries of the southern Mediterranean is a necessary condition to avoid the bankruptcy of any type of commercial operation and the more of the operations direct investment on site.

Keywords

• investment
• Egypt
• Italian companies