Digital TV: structures of feeling in the television of becoming

Abstract

The objective of this text is to present some reflections on theinsertion of a new model of television in Brazil (interactive digital TV),adopting the concept of culture as the center to think of the television system.The notion for structure of feeling, by Raymond Williams, opens up atype of new window that helps to understand this new television whichis being implanted.

Keywords

• Digital TV. Interactivity. Cultural Theory.