CULTURAL CONDITIONS FOR INDIVIDUAL AND CORPORATE ENTREPRENEURSHIP DEVELOPMENT

Abstract

The article focuses on characterizing the two kinds of entrepreneurship – individual and corporate. Their development is the result of a combination of various factors, dependent – both – on the internal (subjective) predispositions of particular individuals who themselves conduct business activities (individual entrepreneurship) and the persons realizing entrepreneurial ventures (corporate entrepreneurship), as well as on the external conditions determining the rate of entrepreneurship development and influencing the effectiveness of this kind of activities. In the study, the subject of the in-depth analysis is the issue of cultural conditions for individual and corporate entrepreneurship development. The authors of the paper draw the attention to the fact that the analysis of entrepreneurship (both – theoretical and empirical) cannot disregard its connection to culture, which creates solid foundations for any human activity, including entrepreneurial activity. Entrepreneurship is a social process which is strongly determined by culture. It depends on patterns and the values that are shaped historically on the level of a family as well as local communities. J. Schumpeter indicated that entrepreneurship development requires a favorable social climate. Presently, cultural conditions are considered to have the fundamental role in the development of all types of entrepreneurship. It is emphasized that entrepreneurship is deeply rooted in and completely shaped by culture. Hence, the analysis of entrepreneurship (also individual and corporate ones) cannot disregard its relations to culture.

Keywords

• entrepreneurship, individual entrepreneurship, corporate entrepreneurship, organisational culture