METHODOLOGICAL TOOLS AND PRACTICAL ASPECTS INSTABILITY OF THE ENVIRONMENTAL ASSESSMENT WINERIES UKRAINE

Abstract

The argumentative ideas of the Theory of instability of external organizational environment are considered, the evaluation criteria of instability level are explained based on tendency in the dynamics of the studied parameters, differentiated variability and spontaneity of their changes. The typing of external organizational environment is proposed based on signs of dynamism, turbulence, stochastic and stagnation. The system of indicators and the methodological tools of evaluation the level of instability of external organizational environment are developed based on matrix positioning of instability differential indexes. The choice of indicators – objects of the assessment of environmental instability of Ukrainian wineries is defined, it is based on the requirements of the systematic, functional independence, quantitative evaluation and focus on key industry characteristics. The calculation of key indicators of instability of researched environment in 2007 - 2013 is done and defined its priority nature and base of differentiation for individual business segments. The analysis results are collected, they demonstrate the state, dynamics and predictive characteristics of transformation of the study area.

Keywords

• зовнішнє середовище
• фактори нестабільності
• показники нестабільності
• виноробні підприємства
• виноробство