Interaction between Alalam TV and its viewers through facebook

Abstract

Professional structure and function of TV News Channels in the past two decades have been affected by the emergence of quasi-independent news channels, development of new media, and also quick release of social networks. This issue has caused the emergence of new news channels with professional structures in the Middle East to enter the media competition. In this new competitive environment, the television networks to maintain their position should be looking to take advantage of the capabilities of new media and social networks. Due to the use of social networks, especially Facebook, by Al-Alam Channel during the Arab Spring, this study clarifies and analyzes the status of this Network in use of the potentials of Facebook and promotion of communication with the Facebook’s audience. The findings of this study show that although Al-Alam Channel which has received later using of Facebook in comparison with regional and international rivals, it has been successful during the period of 8 months by expanding its sphere of influence in the social networks in the use of Facebook’s features and establishing effective communication with its own audience in the Arab world.

Keywords

• al-alam channel
• interaction
• facebook
• social networks
• viewers