Young people’s considerations regarding the fidelity of tourism products consumption

Abstract

In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishes of tourists, and so, sustaining a certain chain of supply – delivery based on values, and respecting the interests and objectives of the partners. In order to identify the elements/components of the tourism products, towards who the respondents are faithful, and in order to learn the constant aspects in making the decisions of buying and consuming, a quantitative marketing research has been conducted on a sample of 165 people, aged between 18 and 24 years old.

Keywords

• relationship marketing
• fidelity
• young people