Formulating Strategic Directions for Developing the National Sports Federation in Modern Socio-Economic Conditions

Abstract

Objectives. The study aimed to substantiate theoretical and methodological approaches to choosing a development strategy for the National Sports Federation based on a strategic analysis of its activities in the current socio-economic conditions. Material and methods. The study involved an analysis of scientific and methodological literature, SWOT-analysis, methods of formalization and generalization, as well as mathematical statistics. Results. A study was conducted on the activities of the public organization “Fencing Federation of Ukraine” (“FFU” PO) using SWOT analysis, considering the current socio-economic conditions. As a result, the following components of four possible directions of the organization’s activities are determined: development strategy, limited-growth strategy, stabilization strategy, and protection strategy. After determining and quantitatively evaluating the factors and quality of the four directions in the “FFU” PO development, while taking into account the trend of world sports development, it can be concluded that the most promising direction for the “FFU” PO activities is a development strategy envisaging the use of the organization’s strengths to realize the external environment opportunities. Conclusions. It is proposed to use a development strategy in the activities of the “FFU” PO — diversification, which envisages innovations in management and marketing, ensuring the financial stability of the organization, improving the quality of athlete training through the introduction of new technologies, and consolidating the organization’s positive image.

Keywords

• diversification
• national sports federation
• development strategy
• swot analysis