Rajagiri Management Journal (Dec 2024)

Book review: Guerrilla Marketing book written by Jay Conrad Levinson

Prathamesh Sunil Nadkarni,
R. Shanmugam

Affiliations

Prathamesh Sunil Nadkarni: Faculty of Management and Commerce, JSPM University, Pune, India
R. Shanmugam: Faculty of Management and Commerce, JSPM University, Pune, India

DOI: https://doi.org/10.1108/RAMJ-10-2024-330
Journal volume & issue: Vol. 18, no. 4
pp. 337 – 338

Abstract

No abstracts available.

Published in Rajagiri Management Journal

ISSN: 0972-9968 (Print); 2633-0091 (Online)
Publisher: Emerald Publishing
Country of publisher: United Kingdom
LCC subjects: Social Sciences: Commerce: Business; Social Sciences: Finance
Website: https://www.emeraldgrouppublishing.com/journal/ramj

About the journal