POTENTIAL OF THE PERSONNEL AS A SOCIO-PSYCHOLOGICAL CONDITION OF INTRODUCING DIGITALIZATION IN CONSTRUCTION COMPANIES

Abstract

The results of the study of the socio-psychological conditions for the implementation of digitalization in 8 construction organizations, a sample of 194 people are presented. Innovative readiness, motivational profiles, and social identification were measured. Further the search factor analysis was applied with the use of the varimax rotation technique. The values of r≥0.700 were used. The processing was performed with the use of SPSS-22. Personnel groups with a high digitalization implementation potential were identified: decision makers and specialists. The risk group in relation to implementation was determined - they are mid-level executives. Empirically identified structures of the conditions for interaction are compared with the structures from the development consultants’ experience. For mid-level executives the conditions are the same; statistically there are no differences. The decision makers consider to be significant (p≤0.01) the following conditions: 1) the presence of a strategic decision; 2) legal support for the redistribution of resources. For specialists: 1) the availability of digital technology; 2) the possibility of flexible entry and exit from projects; 3) violation of stereotypes of behavior; 4) fears of punishment for failure. The results can be used in consulting. The identified socio-psychological conditions for the implementation of digitalization can justify the technology of socio-psychological support, which is part of an integrated program of digital transformation of construction.

Keywords

• development consultant
• motivational profile
• organization
• organizational culture
• construction
• social and psychological research methods