Marketing (Beograd. 1991) (Jan 2021)

Students' satisfaction with teaching before and during Covid-19 pandemic

  • Cvijanović Drago,
  • Mandarić Marija,
  • Ognjanović Jasmina,
  • Sekulić Dejan

DOI
https://doi.org/10.5937/mkng2104271C
Journal volume & issue
Vol. 52, no. 4
pp. 271 – 282

Abstract

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The aim of paper is to examine students' satisfaction of teaching in the classroom and online teaching. Students' satisfaction is a key determinant of students' loyalty and the spread of positive word-of-mouth, which affects the image of the faculty and the future of its business. Due to the Covid-19 pandemic, higher education institutions were forced to quickly adapt to the newly created circumstances in education and switch from classical classroom teaching to online teaching. The paper analyses the current literature on the importance of managing relationships with service users, the concept of students' satisfaction and highlights key factors for teaching. The research was conducted on a suitable sample consisting of third-and fourth-year students at the state faculty in Serbia. The data analysis included 168 validly completed questionnaires and based on these results, the paper discusses the implications and provides guidelines for future research. The study will be useful for teachers to identify factors that will improve the level of students' satisfaction with online teaching during the Covid-19 pandemic and later when teaching return to the classrooms.

Keywords