NEW CHALLENGES IN DIGITALIZATION INNOVATIONS OF TOURISM SERVICES AT THE EXAMPLE OF HOSPITALITY

Abstract

Digitization in tourism represents a big challenge. Worldwide initiatives are directed towards its application in the service of the industry. Already at the present time, their portfolio is quite broad and gives opportunities for the use of these innovations. The aim of the empirical study was to find out, analytically evaluate and describe the perception of the attractiveness of selected digital tools in hotel rooms and the interest in them. Through questionnaire research as a tool of quantitative research, it approximates the results on a sample of Slovak respondents, who participate in tourism and use the accommodation services regularly. The results point to the fact that digital tools harmonize the offer, but do not represent a highly attractive element without which the tourists could not imagine their stay in accommodation establishments.

Keywords

• digitalization
• tourism
• hospitality services
• digital technologies