ANALISIS DETERMINAN MINAT INDIVIDU DOSEN DAN MAHASISWA TERHADAP BANK SYARIAH

Abstract

This study empirically examined the effect of attitude, subjective norms and Perceived Behavioural Control to intention and intention to actual behavior of syaria banking transactions. This study used survey method to collected data. The respondents of this study are lecturers that worked at STAIN Salatiga and students that studied at study program of syaria banking STAIN Salatiga. Of the 100 questionnaires sent, questionnaires were completed and returned are 86 questionnaires. Dependence methods has used to statistic test in this study. This study has utilized simple regression and multiple regression analysis to analyze the effect of attitude, subjective norm and Perceived Behavioural Control to intention and intention to actual behavior of syaria banking transactions. Data will be process by stepwise method and enter method of Statistic Program for Social Sciences (SPSS). The result of this study suggest that empirically attitude, subjective norm dan perceived behavioural control partially and simultaneously has a positif and significant impact to intention of syaria banking transactions. Intention variable also has a positif and significant impact to actual behavior of syaria banking transactions.

Keywords

• Attitude, subjective norm, Perceived Behavioural Control, intention, Theory of Planned Behavioural (TPB)