FEATURES OF MARKETING POLICY OF THE COMPANIES IN THE MARKET OF CONSULTING SERVICES

Abstract

Dynamic development of the market of consulting services against progressing competitive fight promoted strengthening of a role of marketing in the activity of the consultant companies. The given article is devoted to the analysis of marketing policy and features of its application in consulting business.

Keywords

• консалтинговая услуга
• рынок консалтинговых услуг
• маркетинг
• ценообразование
• продвижение
• реклама
• мероприятия по связям с общественностью
• consulting service
• market of consulting services
• marketing
• pricing
• advance
• advertising
• actions for public relations