SOCIAL TECHNOLOGIES AS A BASIS OF DESIGNER'S CREATIVITY

Abstract

The article investigates the fundamental reason for historic changes in the subject world of man. The author refers us to the principle notions of thing and subject formulated in works by M. Haidegger and P. Rilke. Speaking about the historic development of the subject world the author underlines that revolutions not only change ideology of society but transform reality. Today changes in social structure can be so fast that social technologies themselves can acquire the character of design projection. Revolution technologies work according to the principle of projecting, compiling and circulating. So we can speak about the design of revolutions. The main idea about interrelation of changes in social environment and in design is supported by examples of the history of costume as the most dynamically developing phenomenon.

Keywords

• design
• socium
• technologies
• subject
• design of costume