ORGANIZATION RISKS: THREAT OR OPPORTUNITY?

Abstract

The article studies the category of risk caused by uncertainty of external and internal environment, which exists in the work of any organization during its life cycle. The author analyzes the hypothesis that understanding risk not only as a threat but also as an opportunity has a great potential for the development of the enterprise. The idea and use of the uncertainty factor are discussed from the point of view of prospects of raising the organization efficiency. Specific features of the process of decision-making in uncertainty conditions are identified. Special attention is paid to the impact of subjective parameters on the process of risk management, including individual characteristics of people responsible for decision -making in conditions of risk, such as the desire to reach success and wish to avoid failure, personal attitude to risk, inclination to team or individual decision-making, a degree of responsibility, etc. In conclusion the author proves the idea that risk itself is not a hazard for the organization but an assessment of possibility to attain the result corresponding to the goal, including a positive one.

Keywords

• risk
• uncertainty
• threat
• opportunities
• risk management
• risk analysis
• decision-making