Measuring productivity of customer knowledge management in projects

Abstract

Projects is one of the dominating modes of international business today. Companies interact with their customers in projects for a certain period. To explore the impact of customer knowledge management in such interactions, this paper promotes a measurement framework that can be used to measure the productivity of customer knowledge management. The measures are developed based on previous studies on customer knowledge management and project management. To verify the measures, this study conducted a survey involving 24 projects. The results of the study provide some insights into the impact of customer knowledge management in interactions between companies and their customers through projects.

Keywords

• Customer knowledge management
• Project management
• Innovation
• Customer satisfaction