The Business Analytics of the Key Tendencies of Development of the Shipbuilding Enterprises in Ukraine

Abstract

The article presents results of an analytical substantiation of strategies of economic development of the shipbuilding industry enterprises on the basis of an analysis of influence of the external environment on the political, economic, technological, and social aspects. In addition to identifying the significant factors of the key market tendencies, the focus of their influence, ranks and priorities of threats together with directions of development are indicated. The methodology of calculating the expected effects of influence of the external environment (through ranking of weighted estimates of the macro-environment factors) and the degree of their influence (in the form of corresponding indices of verbal estimates of their realization) is proposed. This determines the degree of preparedness of the shipbuilding industry to respond to changes in the external environment and ensures the effectiveness of managerial decision making.

Keywords

• influence of external environment
• analytical substantiation
• strategies
• shipbuilding industry
• key market tendencies
• business analytics
• PEST-analysis
• economic development