Unlocking paylater preferences: exploring gen z’s trust dynamics in Indonesia and Malaysia

Abstract

AbstractThese days, paylater, the most well-known alternative credit option in e-commerce, is widely accessible. This research examines the evolving landscape of paylater preferences among Generation Z in Indonesia and Malaysia. The study employs quantitative methodology using a nonexperimental design that measures the effect of perceived ease of use, perceived usefulness, and perceived trust on the intention to use paylater. The research presents two studies. Study 1 had 500 participants from Indonesia who were paylater and non-paylater users. The results of Study 1 revealed that perceived usefulness and perceived trust positively affect the intention to use paylater; however, perceived ease of use has a negative effect on the intention to use paylater. Study 2 had 165 participants from Malaysia who were also paylater and non-paylater users. The results of Study 2 were similar to those of Study 1. That is, perceived usefulness and perceived trust have a positive effect on the intention to use Paylater, but perceived ease of use has a negative effect on the intention to use paylater. This research contributes to the existing literature on consumer behaviour and financial technology adoption by providing insight into the trust dynamics related to paylater preferences among Generation Z in Indonesia and Malaysia.

Keywords

• Consumer behavior
• generation Z
• Indonesia
• Malaysia
• paylater
• Daryl O’Connor, University of Leeds, United Kingdom