Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research

• Sudhir Rana,
• Maduka Udunuwara,
• N.J. Dewasiri,
• Muhammad Kashif,
• Mananage Shanika Hansini Rathnasiri

Affiliations

Sudhir Rana

College of Healthcare Management and Economics, Gulf Medical University, Ajman, United Arab Emirates

Maduka Udunuwara

Department of Marketing, University of Colombo, Colombo, Sri Lanka

N.J. Dewasiri

Department of Management Studies, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Colombo, Sri Lanka

Muhammad Kashif

Department of Business, GIFT University, Gujranwala, Pakistan

Mananage Shanika Hansini Rathnasiri

Department of Marketing Management, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka