گردشگری و اوقات فراغت (Sep 2024)
Analysis of the Causal Model of the Effective Criteria on the Development of Creative Tourism in Iran
Abstract
The demand for literature and the development of scientific and operational themes of creative tourism is more debatable than the economic aspect, which finds its functional drivers in the hearts of designers and commentators of developed nations. From this transition, creative tourism is mentioned as the key highway of the future world in environmental exploitation and territorial and local future research. Therefore, tourism with the objective integration of the concept of dialogue between civilizations will be the basis for peace, development and prosperity of human civilization. Therefore, this research has been conducted with the aim of evaluating the causal model of the effective criteria on the development of creative tourism. The current research is applied according to its purpose, and based on the descriptive-causal method. The statistical sample of the research was made up of 30 experts and specialists related to tourism using the snowball sampling method. Information was collected based on a questionnaire. In order to achieve the goal of the research, the fuzzy Dimetal technique was used. The findings of the research showed that among the four criteria of creative tourism, the criterion of creative environment was the most effective and the criterion of industries and creative products were the most effective criteria of creative tourism. Also, the criterion of creative environment was identified as the most important criterion of creative tourism. 1. Introduction In many countries such as Taiwan, New Zealand, Australia, Spain and America, what is accepted as creative tourism by scientific and executive circles, are actually statements of combining the growth and development of tourism with planning to promote creative industries, creative cities. And the class is creative. This important relationship with the category of sustainable tourism, considering that it has a significant relationship with the development of competencies, innovation and creativity in the travel sector, is the basis for the real stabilization of the concept of sustainable development in these countries. It is clear that today's conditions of tourism are beyond any other era, the results of which will be nothing but development. According to the mentioned introduction, the subject of creative tourism, despite the undeniable effects it has in this industry, has not been given much attention in Iran-related researches, and therefore it is necessary to conduct more studies in this field. As a result, this research tries to answer the following questions: What are the effective criteria on creative tourism? What is the causal relationship diagram of the effective criteria on creative tourism? How are the causal relationships of creative tourism sub-criteria? 2. Literature Review In the literature and planning of tourism studies and tourism development, creativity and innovation are undoubtedly considered essential factors for development. Increasingly, creativity is introduced and considered as an important base for designing and providing experiences between a successful product and its mass-market serial reproduction. There have been extensive discussions about creative development and creative strategies and creativity. The main question is what is creativity? In most discussions of creativity, there is no specific and universal definition of this term. The lack of a comprehensive and specific definition may be due to creativity's multi-dimensionality and non-objectivity. Although creativity is a vague concept, it is traditionally considered as an individual characteristic that is related to the emergence of genius but is different from it. In fact, creativity is the use of mental abilities to create or crystallize a new thought or concept, which some have interpreted as combining ideas or creating connections between ideas. This term can be broadly defined as the emergence of something sublime and appropriate from the perspective of a person, group or whole. Based on these definitions, creativity is a comprehensive and continuous process that continuously shapes daily life, consumers play an important role in this field; Because they increasingly have more power and control in future experimental environments where dialogue between them and companies takes place. 3. Methodology The present study is applied according to its purpose, and based on descriptive-causal method. The statistical population of this study consisted of experts and professors familiar with tourism topics. The sample size for this study was 30 university professors and experts in the field of research. In this research, first, using library studies and research conducted by other researchers and expert opinions, the criteria and sub-criteria of creative tourism were identified. Then, a questionnaire related to fuzzy dimtel was developed to explain and evaluate the cause-and-effect relationships between the criteria and provided to the experts. After collecting the questionnaires using fuzzy dematel meter in Excel software environment, causal relationships between factors were determined. One of the advantages of this method over other decision-making methods based on pairwise comparisons is the acceptance of relationship feedback. That is, in the resulting hierarchical structure, each element can affect all elements of the same level, higher level or lower level and mutually affect each of them . In managerial and social issues. It is possible to categorize and organize a large number of factors affecting a particular problem using dematel. 4. Results According to the structure of complex processes involved in tourism, the results of the implementation of the fuzzy Dimetal model for the sub-criteria of the creative process indicated that workshops and training classes are the most effective sub-criteria of the creative process and cultural and artistic competitions. They were identified as the most effective sub-criteria, and therefore, by increasing and improving the educational classes, the field of tourism can be improved, which in turn will improve the criteria of the creative tourism process. The results of the examination of the sub-criteria related to the criterion of industries and creative products indicated that the sub-criteria of performing and visual arts with the highest value of D-R is the most influential sub-criteria of industries and creative products and creative services as the most influential sub-criteria and is placed in the disabled group. In explaining the findings, it can be said that in many researches and studies, performing and visual arts have been mentioned as one of the important factors in industries and creative products. The findings of the sub-criterion related to the creative class showed that the sub-criterion of engineers, elite group and crafts were identified as the most influential sub-criterion and the sub-criterion of literature as the most influential sub-criterion. 5. Conclusion This research was conducted with the aim of evaluating the causal pattern of criteria affecting creative tourism. In order to achieve the goal of the research, the fuzzy Dimetal technique was used. The findings from the implementation of the Fuzzy Dimetal technique indicate that among the four criteria of creative environment, creative process, industries and creative product, the creative class of tourism is the most effective criterion of creative environment and creative process, and the criterion of industries and creative product is the most effective criterion. In the interpretation of the findings from this, it can be said that the environment is the basis for the development of tourism in such a way that this is decisive for the position and performance of a tourist in choosing different environments.
Keywords
