Problems and Perspectives in Management (Mar 2015)

The role of shockvertising in the context of various generations

Renáta Machová,
Erika Seres Huszárik,
Zsuzsanna Tóth

Affiliations

Renáta Machová
Erika Seres Huszárik
Zsuzsanna Tóth

Journal volume & issue: Vol. 13, no. 1
pp. 104 – 112

Abstract

No abstracts available.

Published in Problems and Perspectives in Management

ISSN: 1727-7051 (Print); 1810-5467 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business
Website: https://businessperspectives.org/journals/problems-and-perspectives-in-management?category_id=30

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