Adobe Spark: A Web-Based, Customizable Graphic Design Tool

Abstract

Adobe Spark is a user-friendly, cloud-based graphic design tool that can be used by staff at any skill level to develop library marketing content. Using Adobe Spark libraries can maintain a consistent look and feel throughout a variety of marketing campaigns. Adobe Spark can create social media posts, flyers, web pages, presentations, and video stories. Templates and themes can be adapted with stock content or with content from the user. Adobe Spark’s capabilities, functionality and limitations are discussed, as well as its free and subscription options and features.

Keywords

• marketing of libraries
• web-based graphic design
• library presentations
• social media marketing
• free graphic design
• cloud-based design