Le tourisme créatif pour une relance post-Covid-19, des destinations qui tentent de survivre grâce à un nouveau modèle inclusif, étude de cas de deux destinations creative friendly

Abstract

Against a backdrop of crisis, tourist destinations are struggling to rethink a sustainable development model and ensure the recovery of a sector damaged by the Covid19 pandemic. More than ever before, the sector is at a standstill due to health risks, border closures and travel restrictions. Worse still, governments and stakeholders alike appear incapable of finding effective solutions. It has to be said that this is not the first crisis to hit tourist destinations. The traditional tourism model has already been shaken by the financial crisis and the transformations in customer needs and expectations, digitalization and uberization that are progressing in various sectors of the tourism chain... The new business model is no longer to be found in Fordism. Some destinations are already making a name for themselves by reinventing their offer, enriching it with new experiences and new players that we hardly suspected were capable of attracting the attention of tourists. Through an analysis of the upheavals in tourism from the 2000s to the emergence of Covid-19, this work proposes ways of reinventing tourist destinations based on creative tourism. Using a field-oriented methodology, the study exploits the rich database of the international creative tourism network, and presents the synthesis of over a decade of work supporting players, communities and local populations in various countries.

Keywords

• Tourism
• crisis
• innovation
• covid19
• creative tourism
• reinvention