Russian Journal of Economics and Law (Dec 2013)
ANTI-CORRUPTION ADVERTISING IN TATARSTAN REPUBLIC AS AN INFORMATIONAL MEANS OF CORRUPTION COUNTERACTION: ISSUES AND PERSPECTIVES
Abstract
Objective: to attract attention of the anti-corruption policy subjects in Tatarstan Republic to the issue of using the anti-corruption advertising as a means of information support system of corruption counteraction policy. Methods: comparative-legal, systemic and structural analysis of documents. Results: the author’s definition is suggested of anti-corruption advertising as a means of information impact on the Republic population in order to form the anti-corruption worldview and behavior. Structural analysis of anti-corruption advertising is carried out, its objectives, tasks and functions are explained, measures to increase its efficiency are proposed. Scientific novelty: for the first time in the Russian science anti-corruption advertising is defined and its essence is revealed as a tool of corruption counteraction. Practical value: measures of organizational-managerial and legal character are elaborated, aimed at increasing the anti-corruption advertising efficiency in the region.
