Управленческое консультирование (Jun 2018)

Experience of Linguistic Portraiture of the Modern Official

  • O. A. Glushchenko

DOI
https://doi.org/10.22394/1726-1139-2018-4-116-123
Journal volume & issue
Vol. 0, no. 4
pp. 116 – 123

Abstract

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We analyzed the results of associative experiment the stimulus names “official”, “man-servant” and “woman official” in the student’s environment bachelors training areas “Journalism” and “Advertising and public relations”. The model of the stereotypical image of an official on the basis of image and reputational characteristics.

Keywords