Innovative Marketing (Dec 2006)

A Theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products

Eric Shiu,
David Walker,
Chi Jyun Cheng

Affiliations

Eric Shiu
David Walker
Chi Jyun Cheng

Journal volume & issue: Vol. 2, no. 4

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

About the journal