Pandemiczny przewodnik po instytucjach kultury. O cyfrowych formach komunikacji na przykładzie Muzeum Narodowego w Warszawie oraz Zachęty – Narodowej Galerii Sztuki

Abstract

The article attempts to trace the digital forms of communication and the activity of the National Museum in Warsaw and the Zachęta National Gallery of Art in social media over the course of a year from the issue of the ordinance on the temporary limitation of their functioning. The author, based on the analysis of data from social networking sites such as Facebook, Instagram, YouTube, indicates significant changes in the method of creating messages, the frequency of their publication or the variety of forms of communication in a pandemic reality. At the same time, author observes the changes in the field of sharing exhibitions, online exhibition practices and the activity of users in social media of cultural institutions and the specificity of cyber-reception of a work of art.

Keywords

• communication
• pandemic
• digital narratives
• social media