The Use of Modern Tools to Enhance Communication Skills of Managers During the Strategy Process

Abstract

Researchers in both academic and practical fields have been seeking to find answers and solutions regarding business and firm issues, through testing hypotheses and trying different techniques; to do so it was necessary to turn towards the most important element and center and actor of every action, that is the individual, especially in such a dynamic environment that have direct and indirect influence on the way the work is done. Because of that, the importance of interindividual communication has become extremely high, especially during the strategy process. In this context, NLP emerges as a modern set of tools that help develop communication skills which helps in its turn in facilitating the process of attaining goals and facing changes in business environment.

Keywords

• strategy process; interindividual communication skills; managers; neuro-linguistic programming