USING OF MULTI-CRITERIAL EVALUATION METHODS TO ASSESS POSITION OF THE OBJECT IN THE MARKET

Abstract

The article deals with the evaluation of the firm's position. Recognition of market position among competitors but also among customers is important for the development of the company. A comparison can be made by using multicriterial methods. The ranking of companies is based on different methods (method of simple order, weighted order sum method, point methods, standardized variable method). Compliance order will be assessed by the rank correlation coefficients. Acquired assessment of market state allows us to design a strategic.

Keywords

• financial indicators
• method of simple order
• weighted order sum method
• standardized variable method
• methods of order compliance