Quantitative modeling and empirical analysis of the communication effects of cross-cultural economic discourse

Abstract

In cross-cultural economic communication, language, culture, and business activities are closely linked. In order to construct China’s foreign economic discourse system, this study selects five types of economic discourses of China’s cross-cultural communication, climbs relevant research data, and tries to use the improved AHP-CRITIC combined assignment method to convert the abstract foreign communication effects into measurable indexes, and establishes a set of comprehensive and systematic quantitative assessment model of the impact, so as to make the communication effects of the assessment objects comparable. We summarize the degree of influence of each indicator on the communication effect of the five types of cross-cultural economic discourse based on their assigned weights. We also quantify the communication effects of the five types of economic discourse based on the differences in the TOPSIS method. The dissemination effects of the five types of cross-cultural economic discourses are ranked as follows: “Belt and Road Initiative” (0.64215), “China’s Financial Reform” (0.55381), “China’s Economic Reform” (0.41473), “China’s global economic role” (0.39387), and “China-US economic relations” (0.28852). From the perspective of audience cognition, attitude, and behavior, this study suggests that the effect of foreign communication on cross-cultural economic discourse can be enhanced through three aspects: strengthening communication media, innovating content production, and strengthening the content production and construction of economic discourse.

Keywords

• ahp-critic combined empowerment
• topsis method
• quantitative assessment model
• communication effect
• economic discourse
• 00a71