The study on the relationship between perceived value, satisfaction, and tourist loyalty at industrial heritage sites

Abstract

The legacy of industry reflects a city's journey and marks its cultural essence, highlighting the significance of preserving and promoting such historical assets. There is a noticeable gap in the discourse surrounding the intrinsic value of industrial heritage attractions and their impact on the fidelity of tourists. In light of this, the present investigation, rooted in the ABC attitude framework, examines the linkage between the perceived value, contentment, and allegiance of initial visitors to these sites. The study delves into the intermediary function of contentment and the variable influence of gender. Focusing on the Maoming Open-pit Ecological Park as a case in point, this research gathered and scrutinized 320 valid questionnaires. The outcomes demonstrate that the perceived value exerts a positive effect on both the satisfaction and the steadfastness of tourists. Satisfaction is identified as an intermediary between perceived value and tourist steadfastness. Additionally, gender plays a notable role in moderating specific aspects of the model. This inquiry aids in harnessing the potential of industrial heritage sites for the advancement of tourism, fostering economic prosperity and the rebirth of cultural practices. Furthermore, it lays down essential theoretical and practical building blocks for the evolution of industrial heritage as a tourism asset.

Keywords

• Industrial heritage sites
• Perceived value
• Satisfaction
• Loyalty
• Open-pit mine ecological park