Perception of “Fake News” and Potentially Manipulative Content in Digital Media—A Generational Approach

Abstract

The presence of “fake news” and potentially manipulative content in the media is nothing new, but this area has largely expanded with the emergence of the Internet and digital media, thus opening itself up to anyone who has online access. As a result, there is an increasing amount of such content in the media, especially in digital media. This paper deals with the perception of fake news and potentially manipulative content by various generations—in particular, the perceptions of the young and the middle-aged generations, with the focus being on their ability to recognise, verify, and relate to such content. The results of this study were gained by means of a qualitative methodology applied to focus groups in Bosnia and Herzegovina. The results are presented through a thematic analysis of the differences in perception of “fake news” between these generations, firstly in terms of their apprehension and interpretation of it, and secondly in terms of their relation to it. The authors conclude that both generations lack competence concerning media literacy, and that providing education in the field of digital media might offer a long-term solution for building resistance to “fake news” for future generations.

Keywords

• “fake news” and potentially manipulative content
• digital media
• generational approach
• media literacy