MYTH IN TRANSPORT ADVERTISING DISCOURSE

Abstract

The article is devoted to myths as a relatively sustainable form of the transport advertising discourse existence. The myth is analyzed as a whole. Its effectiveness is conditional reliability and verification. The analysis of effective methods of transport nominations myth creating is made in the following article. Foreign transport myth is based on the dominance of the expressive-emotional component. Transport advertising myth refers to stereotypes which are not critically perceived by society. Transport advertising myth serves to create an illusory picture of reality, which reveals reality in a favorable form by interpreters (ideologists of goods or services). The relevance of this study is justified by an increased interest in transport advertising discourse and its modeling capabilities.

Keywords

• транспортные бренды
• транспортные номинации
• специфика семантики
• адаптация
• заимствования
• лингвокульторологический аспект
• myth
• transport advertising discourse
• communicative function
• interpretation of facts
• mythological consciousness
• linguocultural aspect