Media consumption in Ukraine in 2018-2020

Abstract

This article analyzes the media market of Ukraine during the period from 2018 to 2020. The study includes social and political phenomena that had an effect on media consumption in Ukraine. Firstly, at the end of 2018, the presidential election campaign contributed to the mass digitalization of the country. Then at the begging of 2020, news consumption was highly increased due to the situation with coronavirus pandemic. The article provides statistics on the Ukrainization of media content.

Keywords

• ukraine
• media consumption
• media market
• cross-media
• blogging
• internet
• ukrainization of media content